Strategy and Business Development Directorate

The directorate comprises 3 departments: Strategy Development; Market Intelligence and Information; and Monitoring and Evaluation. The Strategy department is responsible for ensuring that UCDA’s programmes and projects are in line with the national priority programmes such as the Vision 2040, NDP II, MAAIF’s ASDP, MFPED’s MTEF, NEDS and Government’s Prosperity For All (PFA). The Market Intelligence and Information department is responsible for disseminating market related information, carrying out research to inform the stakeholders on which markets to penetrate and building capacity of farm level organizations in coffee agribusiness,. The M & E department is responsible for monitoring and evaluating all UCDA’s programmes and activities to ensure that they are on course as planned. It also monitors and evaluates implementation of the national coffee strategy. The directorate has the following functions:

A) STRATEGY DEVELOPMENT DEPARTMENT
This entails scanning both the internal and external environments and to ascertain which strategic direction UCDA should take.
i. Links the national coffee strategy to other national and global programmes such as the SDGs
ii. Identifies investment areas in the coffee value chain and give advice stakeholders accordingly.
iii. Develops strategies to make the coffee industry more competitive and sustainable

B) MARKET INTELLIGENCE AND INFORMATION DEPARTMENT
i. Maintains a national coffee production, export statistics and crop forecasting.
ii. Disseminates market information (both local and international) daily to coffee industry stakeholders.
iii. Carries out surveys and market studies periodically on coffee crop size, stock verification, factors affecting the production, trade and consumption.
iv. Responsible for the preparation of the coffee budget at the beginning of each coffee year and updating it on a quarterly basis.
v. Links with national organizations, ICO, World Bank and other international organizations as a producer and user of coffee statistics.

C) MONITORING AND EVALUATION DEPARTMENT
This department is responsible for monitoring and evaluating all UCDA programmes and activities and also coordinates any M & E activities undertaken by other stakeholders. In this regard, it develops performance, effects/outcome and impact indicators.

Staff